By Mick Jensen
The best Mid Canterbury has to offer has been captured on film for a tourism promotion video that aims to showcase the district to the world.
Experience Mid Canterbury contracted social media company Bare Kiwi to film and promote the district over five days late last week and earlier this week.
Some 90 hours of footage has been shot using Go Pros, drones and SLR video cameras.
That footage will be condensed into a two-minute video that will be shown at trade events and consumer shows and will sit on social media platforms.
More filming will take place in Methven and at Mt Hutt at the end of July to showcase winter activities in the district.
Experience Mid Canterbury general manager Bruce Moffat said the essence of the video was to say to the world that you can do everything in Mid Canterbury that you can do in Queenstown and Lake Wanaka, but at a better price point and availability.
“We do have it all here – whitewater rafting, jet boating, skiing, hiking, amazing alpine settings and beautiful lakes. The only things we don’t have over the other two locations are bungy jumping and zipline.”
Mr Moffat said two companies had tendered for the tourism promotion video.
Bare Kiwi had a great track record and its boss, Kyle Mulinder, was the only official Go Pro producer in New Zealand and one of only 20 in the world.
Mr Moffat said filming had started on Friday in Ashburton Domain and at Somerset Grocer, before moving on to skydiving at the airport and visit to the aviation museum.
He said the broad storyline took an Asian couple on a tour of Mid Canterbury.
The tour had included a picnic at Trott’s Gardens, paddle boarding and dinner at Lake Hood, rafting on the Rangitata, jetboating on the Rakaia, a trip to Mt Sunday and to the clydesdales at Erewhon, a visit to Awa Awa Rata Reserve, Middle Rock, Rakaia Gorge and Terrace Downs and a stint of hot air ballooning.
Mr Moffat said the final cut of no more than two minutes would be ready to take to big tourism industry gathering, Trenz, in May.
Other film footage cuts would highlight “land, water and air” attractions in the district.
He said the filming had been shot in 4K quality and had cost around $15,000.
It was an exciting project to be involved with, good value for money and overdue.
Photo: Promotional video makers in action earlier this week.