By Mick Jensen
Social media trainer Kyle Mulinder knows his way around online platforms and his eye-catching photos and video catch the eye of hundreds of thousands of people around the world.
The front man for business Bare Kiwi since 2009, Mulinder is seen as one of the country’s leading social media influencers, and he likes nothing better than showcasing New Zealand and other locations to the world, and the world to New Zealanders.
He spent a week in Ashburton recently working for local tourism body Experience Mid Canterbury – his brief to capture on video and through photographs the best bits the district has to offer.
Mulinder said he was mightily impressed by what he saw in a short time.
“I probably saw more in six days than half the local population has ever seen, or even knows about,” he said.
Mid Canterbury was a “very positive region”.
He had worked with other tourism bodies around the world and Mid Canterbury’s was switched on to what could be achieved through social media and online content.
He had filmed some 90 hours of footage around the district, which would be reduced to a final cut of two minutes “of the best bits”.
One hour of footage usually represented one second of edited video because only the most desirable bits could be used.
Video needed to be kept short because attention spans were short, he said.
Music, and the right type of music, was also an important component of video, and it needed to “entertain”.
He said video and photos acted as “ads that aren’t ads”.
At the end of his filming tour, Kyle Mulinder hosted a two day interactive social media workshop for local businesses.
Free for businesses through his contract with Experience Mid Canterbury, the workshop drew around 40 people and demonstrated how to take effective photos and shoot videos using a cell phone.
It also explained the various tools that can be used to help with better content on sites such as Facebook and Instagram.
The pressure was often on tourism operators and other business people to do the right thing with limited marketing and advertising budgets, Mr Mulinder said.
The key to boosting sales and putting bottoms on seats through marketing was to “keep things social”.