Mega sound boost

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CLARITY: Ashburton Event Centre general manager Roger Farr, at left, with technical manager Sean Mortimer excited by the installation of an Adamson SL7 Line Array sound system at the centre. PHOTO TONI WILLIAMS
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A new $375,000 sound system, tested out this week in the Ashburton Event Centre, offers high quality sound for audiences and will draw more performers to town, general manager Roger Farr says.

The system, an Adamson SL7 Line-Array, is the ‘modern standard’ used internationally and by many national touring groups.

It has been installed at the centre over the past few weeks and will ultimately draw more high-end performers, Farr said.

‘‘It will keep us on top of the game for the next 15-20 years.’’

Technical manager Sean Mortimer said it would give audience members a quality sound experience in every area of the auditorium.

‘‘The main reason for having a line array is every seat in the house should experience the same sound, no matter where you sit,’’ he said.

‘‘It’s going to be much more balanced, more even throughout.’’

The system, installed by Technical Event Solutions, was designed by them for the auditorium.

It projects sound in a cylindrical shape directly to the audience but reduces wasted energy on ceilings or floors.

‘‘When they do the audio design for it, it’s specific for this shape of the venue,’’ Farr said.

The cost of the system, which included installation, was the biggest component in an ongoing Funding for our Future campaign by the Ashburton Performing Arts Theatre Trust.

It aimed to raise $1million for planned upgrades to the sound, lighting and networking systems, and also the cosmetic appearance of the venue.

It was halfway to its target.

‘‘This was the biggest part of that fundraising, so it’s basically ticked off now, with the money there to do it,’’ Farr said.

‘‘We could not have done this without the community’s support, but most importantly, the funding we have received from Lotto New Zealand who provided a grant of $285,000 and the Community Trust of Mid-South Canterbury ($100,000),’’ he said.

There were also funds from Lion Foundation ($40,000), and Rotary Club Ashburton ($5000).

‘‘There is a lot of private funding gone into that as well.’’

A big drawcard for audiences last year was Cabarnet, which raised an impressive $45,000, he said.

Farr said a further two fundraising performance shows, from various groups, were planned later in the year.

‘‘One of them will be a black-tie, red-carpet event, signing off on, hopefully, the last of the fundraising. That’s the goal,’’ he said.

Anyone can donate via the event centre’s website at www.asheventcentre.co.nz